By Digital Futures
Enabling AI Transformation for a Global FMCG Company
Client Context
A leading global FMCG company aimed to enhance its data science capability and accelerate the application of AI across its operations. The ambition was to unlock new insights, streamline processes, and strengthen innovation pipelines.
The Challenge
The company faced immediate pressure on a high-priority ‘Demand Transference’ project after a core team member’s departure created a critical skills gap. At the same time, the existing data science team was overstretched, with a growing backlog of projects threatening to stall progress on strategic AI initiatives. The organisation needed rapid access to advanced expertise while laying the foundation for sustained AI adoption.
Our Approach
Digital Futures embedded specialist data science talent, including a senior lead who took ownership of the Demand Transference project and provided technical leadership. Working in close collaboration with the client, the team not only delivered on urgent project requirements but also contributed to shaping the firm’s broader AI strategy.
The Impact
Three flagship initiatives demonstrated the transformative potential of AI:
- Demand Transference: Machine learning models predicted how consumer demand shifted when products were delisted, providing actionable insights on retention and competitive positioning.
- Factbook: Generative AI automated the creation of pre-reads from raw sales data, streamlining a previously manual process and boosting productivity.
- Synthetic Customer: A prototype model simulated demographic reactions to new product concepts, accelerating product innovation and reducing reliance on traditional focus groups.
Outcome
By combining immediate delivery with strategic enablement, the partnership addressed critical capacity gaps and advanced the company’s AI maturity. The FMCG firm now has a stronger data science capability, improved operational efficiency, and new tools to drive faster, more informed innovation.