Over her career, Sam has worked for several FTSE 100 organisations, leading major transformation initiatives.
Prior to Digital Futures, Sam was Transformation Director at Aviva, with responsibility for a portfolio of strategic programmes focused on delivering cultural change and operational excellence across the group.
Sam is a champion of diversity and inclusion, and provides continuous support to professional networks, with a particular focus on the development of women in leadership.
Sam is a mother of two girls who drive her to be the best role model she can, she is a keen runner with 3 marathons under her belt and Triathlete.
“Have the courage to start and the heart to finish”Samantha Smithson-Biggs, COO